Design story: Glen Broomfield Head of UX Research and Product Experience


For the next in our series of Design Stories we had a chat with Glen Broomfield Head of UX Research and Product Experience for StepStone.

Tell us a bit about yourself and your background?
I am the Head of UX Research and Product Experience for StepStone, one of Europe’s largest recruitment software providers. I have a background in systems design and process improvement working with large, global organisations. I’m a futurist, cyclist, traveler, dog dad, environmentalist, cook and beer snob.

Can you tell us what a Service Designer is/does and why their role is important?
Service Designers answer problems by learning about people and their struggles, challenging assumptions and facilitating activities to collaboratively build the future.

What do you hope to bring to Belfast Design Week?

I hope to bring an inclusive view of design - we are all designers. We can approach problems, regardless of their severity, to help people live happier more productive lives. I plan to introduce basic service design principles to those interested in solving problems with a user centred approach.

What does design mean to you?

Understanding and solving problems in the most effective ways possible for the people they affect.

Finally, what do you hope for the future of design? 

I hope the future of design is inclusive. The dream is for everyone to have a firm grasp on design tools and principles. For cognitively diverse teams to feel empowered to approach problems pragmatically, reducing waste, while forging stronger relationships built on trust gained from delightful, transparent interactions.

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