Kaizen Brand Evolution will host a screening of Helvetica the film at their Lisburn Road Studios on Wednesday 8 November from 6:30pm - 9pm. Join Kaizen Brand Evolution for a night of Type, Drinks and Popcorn!
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.
"The real achievement of the film is the way it sharpens your eye in general and makes connections between form and content, and between art and life."
— CHICAGO TRIBUNE