This workshop will explore the power of content in today’s world and how it sits within the creative sphere, with a focus on the battle between the creative dreamers, strategists and media planners.
Looking at ideation, production, distribution and placing it within a strategy, we will discuss what makes great content and how everyone can be the content creator they need to be.
Delivered by Michael Purcell, Senior Content Producer at Smarts Communicate
Smarts like big ideas and get excited about creating public relations and marketing campaigns that tell stories, change opinions and sell things – all around the world.
Clever strategy, sticky content, disruptive media engagement, whip-smart digital programmes and genuinely ‘social’ social media thinking are at the heart of what we do every day.
Michael is an experienced content producer with 10 years of industry experience in delivering digital and content campaigns for clients including Diageo, Bushmills, Irish Whiskey, Food Standards Agency, Schweppes, Johnnie Walker, Tanqueray and Bank of Ireland.