krow, based in their stylish, self-designed creative workspace in the heart of the Cathedral Quarter Belfast, is a full-service advertising and design agency; part of a UK-wide network. In Belfast krow develops idea-led creative platforms which set their clients’ products apart from the competition. With an enviable client list of household brand names, they use insights and creativity to lever the moments and the seasons to sell more. Clients such as Tayto, Hovis, Ormo, Forest Feast, Acti Snack and Noisy Snacks use krow for both advertising and packaging design.

Packaging is all about the moments – purchasing moments in any season, shaped by year, culture, climate, trend, economy, health, event, emotion, even religion.

For BDW “Season”, krow explores, with best-in-class examples – globally grown and krow grown – how packaging gets itself seen, felt, and bought by being in the moment and in the season. The key is understanding that season, gaining insight into why consumers will respond when, and what packaging signatures will trigger the sale.

You’re invited to krow’s Cathedral Quarter workspace to hear how krow approaches seasonal insight and creative design, with examples to demonstrate how creativity drives impact with packaging that drives sales.

Please email Lydia from krow Ireland to book your tickets: lydia.johnston@krowgroup.com