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Fringe: Applied Innovation through Human-Centred Design

  • Catalyst Fintech Hub Donegall Square West Belfast, Northern Ireland United Kingdom (map)

Unlock your team’s creativity and build your innovation potential

Applied Innovation
through Human-Centred Design

Where will we be in five years time? What do we need to do today to move us forward? How do we know which initiative to invest time and effort into? If you’re wrangling with big questions like these, you’ll need more than a spreadsheet and vision statement. You need a practical system of problem-solving and a range of skills that can quickly help you build consensus, understand customers and de-risk innovation in your organisation.


What you’ll learn...

Introducing Applied Innovation through Human-Centred Design – a unique high energy course designed to introduce you to the skills required to lead innovation in your organisation. Throughout the day, you’ll be exposed to a blend of short lectures and hands-on collaborative project work, learning to apply a series of methods that will:

  • Enable you to collaborate across disciplines in your organisation

  • Provide you and your team with practical methods to get started with innovation

  • Help you fast-track the development of new products, services and processes

  • Enable you to super-charge your ability to generate ideas that will unlock growth potential in your organisation

  • Provide you with tools to better understand your customers and what’s really driving them


When we’re done, you’ll know how to...

  • Clearly articulate the problem you’re trying to solve

  • Conduct qualitative research and identify evidence-based insights

  • Analyse research to define your customer’s job-to-be-done

  • Think creatively to explore potential solutions

  • Test, validate and iterate product ideas before committing months to a project

“Big Motive’s design thinking programme provides the foundation and tools for teams to tackle problems, validate ideas and accelerate to product-market fit. The Big Motive team brings a wealth of global experience which will test your thinking, encourage collaboration and build a growth mindset. Whether you’re trying to improve a service or working on a new product, everyone could benefit from this course”.

Sonya Kerr
Catalyst Inc
CEO Peer Support & Co-Founders Wanted Programme Manager


Bio on teachers

Rebecca Walsh

Rebecca has a background in Aeronautical Engineering with nearly 10 years’ experience in innovation, design thinking and service design. Rebecca has worked as an innovation advisor to Bombardier Aerospace, Equiniti, the Public Sector Innovation Lab and Health & Social Care NI. Rebecca currently works as service design lead at Big Motive and also works as a STEM ambassador and is a voluntary member of Code4Good NI.

Ryan McCollum

As a partner at Big Motive, Ryan focuses on delivering and enabling innovation by exploiting the intersection of business, technology and experience, all underpinned by design. Ryan has a first class honours degree in Computing Science, and by bridging a strong engineering background with in-depth product and design thinking, Ryan played a pivotal role shaping multiple digital products and platforms within various companies, including global brands such as Visa and PwC. Before joining Big Motive’s leadership team, Ryan was Product Lead at PwC Digital where he pioneered the use of design thinking to help clients of all sizes across various industries to develop innovative solutions that deliver measurable value. Ryan introduced innovation methodologies such as lean start-up and human-centred design to the global PwC network as well as clients ranging in size from early-stage start-ups to blue-chip brands like Unilever, Societe Generale and Asda.