15 years ago, the Design Council looked at how the best designers were creating innovative new products, and from that created the Double Diamond, which we have evolved into our Framework for Innovation.
As design has matured and been asked to tackle increasingly tricky challenges, which have themselves become more complex, designers have evolved and used new approaches, and are working with multi-disciplinary partners in other design and non-design professions.
We want to understand what approaches are being used now, and what is coming next, and - like the Double Diamond - try to make visible often ‘invisible’ design practices so that others can see the value in them.
THE DESIGN COUNCIL
Design Council champions the power of design to tackle the biggest challenges of our time and bring about real, positive change in people’s lives