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The User Factor: The X Factor in Business

  • Unique, Ulster University York Street Belfast, Northern Ireland United Kingdom (map)

How we work, live and access entertainment is changing. Hairdressers rent out spare backroom desks. Cafés are finding new business models, charging for time and not the coffee. People subscribe to Netflix and binge-watch complete box sets in a few sittings instead of going to the cinema. The customer environment around us is changing, which means that businesses also need to change to retain existing customers, to access new ones, and to not just survive but thrive.

Businesses are increasingly using design to solve challenges, from accessing new markets to adapting to the new ways in which consumers use their services.

The USER-FACTOR is a three-year project funded by the Interreg Atlantic Area Programme, aiming to strengthen innovation in small and medium enterprises (SMEs). Facilitated by the Innovation Lab, Department of Finance and delivered by Fuzzy Studio, who are in the business of design and innovation, this workshop is a great opportunity for businesses to innovate. If you’re an SME wanting to grow your business, or wanting to learn how to get ahead of the curve and access tools that could really help you survive this constantly changing marketplace, this two-day workshop is definitely for you.

Catering provided across both days.

Further details:

This is a free event but as there are limited places available booking early is advised.

Booking Link: Complete form on this link to attend: (booking limited to 2 persons per company)

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