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Lunchtime learning: Sustainability & Competitiveness With User Factor

  • Black Box Belfast (map)

This session is about how businesses today achieve competitiveness. It will explore tools that are being used in business to get closer to the customer, to understand who they are and what they need. The more you understand about your customer, the more opportunities for you to increase revenue from different customer markets.

Accessing customers and retaining them is hard work, so don’t miss this session.

Presented by Elizabeth Meehan and Tony Young from the Innovation Lab, Department of Finance


This session forms part of the USER-FACTOR project, a three-year project funded by the Interreg Atlantic Area Programme, aiming to strengthen innovation in SME’s.

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Design is an accessible tool of user-centred and market-driven innovation.

A recent study by Design Council (Design Council Support and Business Survival and Growth, 2017) shows that businesses supported to use design:

— survive longer (91% of supported businesses still trading after 5 years, compared to 49% of a control group);
— grow twice as much (supported firms grew by around 40% between 2008 and 2016, more than double that of the control group);
— are more productive (turnover growth exceeded employment growth).

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Belfast Design Week 2019 is delighted to collaborate with Destination Cathedral Quarter BID (Business Improvement District) on these daily lunchtime learning sessions throughout Design Week

Earlier Event: November 6
Design Business Bootcamp